CONSUMER BASE SEGMENT POSTAL COUNT EMAIL COUNT
HOME AND GARDEN ENTHUSIASTS 57,758,975 12,129,385
HOME BUYING INTENDERS 598,303 125,643
HOME OFFICE 22,786,114 4,785,084
HUNTING ENTHUSIASTS 1,169,946 245,689
INTERNATIONAL TRAVELERS 4,709,699 989,037
INVEST GROUPS 47,041,038 9,878,618
INVESTMENT MONEY SEEKER 7,149,289 1,501,351
MAGAZINE BUYERS 25,461,686 5,346,954
MILITARY COLLECTORS 625,780 131,414
MOTORCYCLE ENTHUSIASTS 4,041,832 848,785
MUSICAL INSTRUMENTS 1,672,500 351,225
NASCAR ENTHUSIASTS 10,316,026 2,166,365
NATURAL FOODS BUYERS 13,464,668 2,827,580
OTHER PARTY DONORS 1,209,284 323,581
PET OWNERS 9,139,223 1,919,237
READ FINANCIAL PUBLICATIONS 6,213,191 1,304,770
READS MAGAZINES 71,382,060 14,990,233
REAL ESTATE INVESTORS 6,591,642 1,384,245
RELIGIOUS READERS 9,954,464 2,090,437
REPUBLICAN PARTY DONORS 5,940,493 2,688,399
SCI FI READERS 4,502,789 945,586
SCUBA ENTHUSIASTS 511,396 107,393
SHOOTING-GUNS OWNERS 16,710,887 3,509,286
SMOKERS 4,117,307 864,634
SNOW SPORT ENTHUSIASTS 2,675,568 561,869
SOCCER ENTHUSIASTS 167,866 35,252
SPORT FISHING ENTHUSIASTS 15,090,242 3,168,951
SPORTS COLLECTORS 5,242,298 1,100,883
TENNIS ENTHUSIASTS 1,004,334 210,910
HOME AND GARDEN ENTHUSIASTS 57,758,975 12,129,385
HOME BUYING INTENDERS 598,303 125,643
HOME OFFICE 22,786,114 4,785,084
HUNTING ENTHUSIASTS 1,169,946 245,689
INTERNATIONAL TRAVELERS 4,709,699 989,037
INVEST GROUPS 47,041,038 9,878,618
INVESTMENT MONEY SEEKER 7,149,289 1,501,351
MAGAZINE BUYERS 25,461,686 5,346,954
MILITARY COLLECTORS 625,780 131,414
MOTORCYCLE ENTHUSIASTS 4,041,832 848,785
MUSICAL INSTRUMENTS 1,672,500 351,225
NASCAR ENTHUSIASTS 10,316,026 2,166,365
NATURAL FOODS BUYERS 13,464,668 2,827,580
OTHER PARTY DONORS 1,209,284 323,581
PET OWNERS 9,139,223 1,919,237
READ FINANCIAL PUBLICATIONS 6,213,191 1,304,770
READS MAGAZINES 71,382,060 14,990,233
REAL ESTATE INVESTORS 6,591,642 1,384,245
RELIGIOUS READERS 9,954,464 2,090,437
REPUBLICAN PARTY DONORS 5,940,493 2,688,399
SCI FI READERS 4,502,789 945,586
SCUBA ENTHUSIASTS 511,396 107,393
SHOOTING-GUNS OWNERS 16,710,887 3,509,286
SMOKERS 4,117,307 864,634
SNOW SPORT ENTHUSIASTS 2,675,568 561,869
SOCCER ENTHUSIASTS 167,866 35,252
SPORT FISHING ENTHUSIASTS 15,090,242 3,168,951
SPORTS COLLECTORS 5,242,298 1,100,883
TENNIS ENTHUSIASTS 1,004,334 210,910