A Leader in Data Solutions

Considered one of the industry’s most trusted sources for voter and consumer data, we have serviced some of the largest political campaigns, PACs, corporations, and grassroots organizations across the country. While one of our main goals is helping with political campaigns, it’s not all we do. We offer data to help in all areas including B2B and the B2C markets. We strive to provide a customized data set that is top-notch and cost-effective to make sure you are achieving your goals!

SMA Communications is a 15 year young BIG DATA firm. We define Big Data as high-volume information assets that require cost-effective, innovative forms of information processing for enhanced insight and decision making.  We purchase all available public records such as Voter Files, Consumer data (400+ attributes), Auto data, Bankruptcy, Veterans, Gun Owners, etc. We also aggregate daily Internet data for 200+ websites. This brings in emails, cell phones & additional demographic information to add to our data records.

Our Voter/ Email/ Demographic data is utilized by over 325 Congressional offices & 30+ US Senators through the two largest online CRM agencies in Washington. That data is supplied as part of a data license agreement which we also have in place with Epsilon, Experian, Equifax, TransUnion, ACXIOM, etc. We also have multi-year agreements with a variety of Federal Agencies.

As a fulfillment house for many of the nation’s largest agencies – we collect data-specific sets through our inventory of web portals such as www.enlisting.com marketed to individuals considering a military career, www.campusbabble.com marketed to students across the nation, and many others.

Although we provide big data, we’re not focused on working with as many companies as possible but on doing the most for the companies we work with.  We are about quality versus quantity.

  • Providing higher response rates with higher quality engagements than the competition.
  • Data Transparency – Our clients benefit from real-time, white-labeled, online tracking, which provides a comprehensive analysis of email engagement.
  • Feedback Loop Certified – We have partnered with all of the major ISP’s to examine our mailing network credentials and to set up automated systems that manage the reporting of all “unsubscribers.” As a result of our best practices and ISP relationships, we are allowed the highest maximum delivery of inbox placement. We value our subscriber list and by using feedback loops to remove uninterested parties, we can build a more refined and engaged database.
  • Fastest turnaround times in the industry – We can process, test and deploy a campaign all within one business day.
  • Trigger Data – Track member’s digital footprint with our trigger data and serve the most relevant ads based on the sites that the member has recently visited.

COMMONLY REQUESTED DATA SEGMENTS

The SMA Consumer Base is second to none when it comes to deliverable and responsive marketing data.  With over 246 Million household records and over four hundred fields of demographic selects, our data consultants can tailor highly targeted lists to get the best response from your marketing dollars.  Your marketing success is what we are here for.  Below are some commonly requested data segments and respective quantities.

CONSUMER BASE SEGMENT POSTAL COUNT EMAIL COUNT
ACTIVE USA TRAVELERS 27,453,384 5,765,211
AEROBICS 3,281,303 689,074
ANTIQUE BUYERS 21,679 4,553
ANTIQUE COLLECTORS 17,242,272 3,620,877
AUDIO BOOK BUYERS 261,966 55,013
AUTO BUYING INTENDERS 1,040,299 218,462
AUTO SPORTS ENTHUSIASTS 8,817,668 1,851,710
AVIATION ENTHUSIASTS 1,015,046 213,160
AVID READERS 68,006,305 14,281,324
BASKETBALL ENTHUSIASTS 12,306,971 2,584,464
BLACK PROFESSIONALS 193,121 40,350
BOATING ENTHUSIASTS 8,681,077 1,823,026
BUYS AUTO PARTS 11,719,954 2,461,190
CAMPING ENTHUSIASTS 13,087,550 2,748,386
CAREER WOMAN 50,767,883 10,661,255
CASINO TRAVELERS 4,468,351 938,354
CHARITABLE DONORS 52,487,194 11,022,311
CRUISE TRAVELERS 15,892,572 3,337,440
EXCHANGE TRADED STOCK INVESTORS 10,837,409 2,275,856
FOOTBALL ENTHUSIASTS 17,653,914 3,707,322
FOREIGN MARKET INVESTORS 2,204,830 463,014
GARDENING BUYERS 21,474,538 4,509,653
GENERAL COLLECTORS 10,166,719 2,135,011
GOLF ENTHUSIASTS 15,027,641 3,155,805
GOURMET FOOD ENTHUSIASTS 45,255,780 9,503,714
GROUP SPORTS 54,773,010 11,502,332
HEALTH FITNESS ENTHUSIASTS 27,804,216 5,838,885
HOCKEY ENTHUSIASTS 4,658,686 978,324
HOME AND GARDEN ENTHUSIASTS 57,758,975 12,129,385
HOME BUYING INTENDERS 598,303 125,643
HOME OFFICE 22,786,114 4,785,084
HUNTING ENTHUSIASTS 1,169,946 245,689
INTERNATIONAL TRAVELERS 4,709,699 989,037
INVEST GROUPS 47,041,038 9,878,618
INVESTMENT MONEY SEEKER 7,149,289 1,501,351
MAGAZINE BUYERS 25,461,686 5,346,954
MILITARY COLLECTORS 625,780 131,414
MOTORCYCLE ENTHUSIASTS 4,041,832 848,785
MUSICAL INSTRUMENTS 1,672,500 351,225
NASCAR ENTHUSIASTS 10,316,026 2,166,365
NATURAL FOODS BUYERS 13,464,668 2,827,580
OTHER PARTY DONORS 1,209,284 323,581
PET OWNERS 9,139,223 1,919,237
READ FINANCIAL PUBLICATIONS 6,213,191 1,304,770
READS MAGAZINES 71,382,060 14,990,233
REAL ESTATE INVESTORS 6,591,642 1,384,245
RELIGIOUS READERS 9,954,464 2,090,437
REPUBLICAN PARTY DONORS 621,239 223,569
SCI FI READERS 4,502,789 945,586
SCUBA ENTHUSIASTS 511,396 107,393
SHOOTING-GUNS OWNERS 16,710,887 3,509,286
SMOKERS 4,117,307 864,634
SNOW SPORT ENTHUSIASTS 2,675,568 561,869
SOCCER ENTHUSIASTS 167,866 35,252
FISHING ENTHUSIASTS 15,090,242 3,168,951
SPORTS COLLECTORS 5,242,298 1,100,883
TENNIS ENTHUSIASTS 1,004,334 210,910