A Leader in Data Solutions
Considered one of the industry’s most trusted sources for voter and consumer data, we have serviced some of the largest political campaigns, PACs, corporations, and grassroots organizations across the country. While one of our main goals is helping with political campaigns, it’s not all we do. We offer data to help in all areas including B2B and the B2C markets. We strive to provide a customized data set that is top-notch and cost-effective to make sure you are achieving your goals!
SMA Communications is a 15 year young BIG DATA firm. We define Big Data as high-volume information assets that require cost-effective, innovative forms of information processing for enhanced insight and decision making. We purchase all available public records such as Voter Files, Consumer data (400+ attributes), Auto data, Bankruptcy, Veterans, Gun Owners, etc. We also aggregate daily Internet data for 200+ websites. This brings in emails, cell phones & additional demographic information to add to our data records.
Our Voter/ Email/ Demographic data is utilized by over 325 Congressional offices & 30+ US Senators through the two largest online CRM agencies in Washington. That data is supplied as part of a data license agreement which we also have in place with Epsilon, Experian, Equifax, TransUnion, ACXIOM, etc. We also have multi-year agreements with a variety of Federal Agencies.
As a fulfillment house for many of the nation’s largest agencies – we collect data-specific sets through our inventory of web portals such as www.enlisting.com marketed to individuals considering a military career, www.campusbabble.com marketed to students across the nation, and many others.
Although we provide big data, we’re not focused on working with as many companies as possible but on doing the most for the companies we work with. We are about quality versus quantity.
- Providing higher response rates with higher quality engagements than the competition.
- Data Transparency – Our clients benefit from real-time, white-labeled, online tracking, which provides a comprehensive analysis of email engagement.
- Feedback Loop Certified – We have partnered with all of the major ISP’s to examine our mailing network credentials and to set up automated systems that manage the reporting of all “unsubscribers.” As a result of our best practices and ISP relationships, we are allowed the highest maximum delivery of inbox placement. We value our subscriber list and by using feedback loops to remove uninterested parties, we can build a more refined and engaged database.
- Fastest turnaround times in the industry – We can process, test and deploy a campaign all within one business day.
- Trigger Data – Track member’s digital footprint with our trigger data and serve the most relevant ads based on the sites that the member has recently visited.
COMMONLY REQUESTED DATA SEGMENTS
The SMA Consumer Base is second to none when it comes to deliverable and responsive marketing data. With over 246 Million household records and over four hundred fields of demographic selects, our data consultants can tailor highly targeted lists to get the best response from your marketing dollars. Your marketing success is what we are here for. Below are some commonly requested data segments and respective quantities.
| CONSUMER BASE SEGMENT | POSTAL COUNT | EMAIL COUNT |
| ACTIVE USA TRAVELERS | 27,453,384 | 5,765,211 |
| AEROBICS | 3,281,303 | 689,074 |
| ANTIQUE BUYERS | 21,679 | 4,553 |
| ANTIQUE COLLECTORS | 17,242,272 | 3,620,877 |
| AUDIO BOOK BUYERS | 261,966 | 55,013 |
| AUTO BUYING INTENDERS | 1,040,299 | 218,462 |
| AUTO SPORTS ENTHUSIASTS | 8,817,668 | 1,851,710 |
| AVIATION ENTHUSIASTS | 1,015,046 | 213,160 |
| AVID READERS | 68,006,305 | 14,281,324 |
| BASKETBALL ENTHUSIASTS | 12,306,971 | 2,584,464 |
| BLACK PROFESSIONALS | 193,121 | 40,350 |
| BOATING ENTHUSIASTS | 8,681,077 | 1,823,026 |
| BUYS AUTO PARTS | 11,719,954 | 2,461,190 |
| CAMPING ENTHUSIASTS | 13,087,550 | 2,748,386 |
| CAREER WOMAN | 50,767,883 | 10,661,255 |
| CASINO TRAVELERS | 4,468,351 | 938,354 |
| CHARITABLE DONORS | 52,487,194 | 11,022,311 |
| CRUISE TRAVELERS | 15,892,572 | 3,337,440 |
| EXCHANGE TRADED STOCK INVESTORS | 10,837,409 | 2,275,856 |
| FOOTBALL ENTHUSIASTS | 17,653,914 | 3,707,322 |
| FOREIGN MARKET INVESTORS | 2,204,830 | 463,014 |
| GARDENING BUYERS | 21,474,538 | 4,509,653 |
| GENERAL COLLECTORS | 10,166,719 | 2,135,011 |
| GOLF ENTHUSIASTS | 15,027,641 | 3,155,805 |
| GOURMET FOOD ENTHUSIASTS | 45,255,780 | 9,503,714 |
| GROUP SPORTS | 54,773,010 | 11,502,332 |
| HEALTH FITNESS ENTHUSIASTS | 27,804,216 | 5,838,885 |
| HOCKEY ENTHUSIASTS | 4,658,686 | 978,324 |
| HOME AND GARDEN ENTHUSIASTS | 57,758,975 | 12,129,385 |
| HOME BUYING INTENDERS | 598,303 | 125,643 |
| HOME OFFICE | 22,786,114 | 4,785,084 |
| HUNTING ENTHUSIASTS | 1,169,946 | 245,689 |
| INTERNATIONAL TRAVELERS | 4,709,699 | 989,037 |
| INVEST GROUPS | 47,041,038 | 9,878,618 |
| INVESTMENT MONEY SEEKER | 7,149,289 | 1,501,351 |
| MAGAZINE BUYERS | 25,461,686 | 5,346,954 |
| MILITARY COLLECTORS | 625,780 | 131,414 |
| MOTORCYCLE ENTHUSIASTS | 4,041,832 | 848,785 |
| MUSICAL INSTRUMENTS | 1,672,500 | 351,225 |
| NASCAR ENTHUSIASTS | 10,316,026 | 2,166,365 |
| NATURAL FOODS BUYERS | 13,464,668 | 2,827,580 |
| OTHER PARTY DONORS | 1,209,284 | 323,581 |
| PET OWNERS | 9,139,223 | 1,919,237 |
| READ FINANCIAL PUBLICATIONS | 6,213,191 | 1,304,770 |
| READS MAGAZINES | 71,382,060 | 14,990,233 |
| REAL ESTATE INVESTORS | 6,591,642 | 1,384,245 |
| RELIGIOUS READERS | 9,954,464 | 2,090,437 |
| REPUBLICAN PARTY DONORS | 621,239 | 223,569 |
| SCI FI READERS | 4,502,789 | 945,586 |
| SCUBA ENTHUSIASTS | 511,396 | 107,393 |
| SHOOTING-GUNS OWNERS | 16,710,887 | 3,509,286 |
| SMOKERS | 4,117,307 | 864,634 |
| SNOW SPORT ENTHUSIASTS | 2,675,568 | 561,869 |
| SOCCER ENTHUSIASTS | 167,866 | 35,252 |
| FISHING ENTHUSIASTS | 15,090,242 | 3,168,951 |
| SPORTS COLLECTORS | 5,242,298 | 1,100,883 |
| TENNIS ENTHUSIASTS | 1,004,334 | 210,910 |